Case Study: Telekom Malaysia strengthens strategic planning with GlobalData

Telekom Malaysia leverages GlobalData after 5+ years to strengthen strategic planning

Telekom Malaysia's strategy team, led by Norashikin Farok, faced a challenge in sourcing reliable market intelligence for their annual operations planning. They required accurate forecasts and verified data for ICT products and services but lacked a trusted source they could confidently present to management. They turned to the vendor GlobalData for a solution, utilizing their Malaysia ICT Tracker.

By implementing GlobalData's platform, Telekom Malaysia gained access to analyst-validated data for benchmarking revenue targets and running simulations. The use of AI Hub and Ava also accelerated their research. As a result, GlobalData became the team's trusted source for strategic intelligence, giving them the confidence to cite data in formal reports and have assured discussions with management about achievable market goals.

Telekom Malaysia