Case Study: Pharma Company shapes cancer therapy positioning with GlobalData

Pharma Company - Customer Case Study

A pharma company sought to understand physicians' perceptions of a novel cancer therapy to help establish its brand identity and pricing strategy. They engaged GlobalData to gain this critical insight for the markets of NSCLC and CRPC.

GlobalData conducted two-hour focus groups with oncologists and urologists in key European cities. This deep level of engagement provided the client with a detailed report, which delivered key positioning strategies for their new product in the UK, France, and Italy.