Case Study: a top 10 pharma company improves portfolio forecasting and investment decisions with GlobalData's event-driven forecasting platform

Pharma Company - Customer Case Study

A Top 10 Pharma Company required a unified, event-driven forecasting platform to manage its portfolio and support go-to-market planning for its international affiliates. To address this challenge, they partnered with GlobalData, which utilized its Look4Logic market model to develop a solution.

GlobalData collaborated with the client to create pre-evented market forecasts for 25 countries. Through a workshop, they identified high-probability market events and developed a method for quantification. The resulting global model allows the client to run competitive scenarios and analyze fluctuating launch dates. This output feeds into net present value (NPV) calculations that inform critical, company-wide investment decisions.