Case Study: a palliative care company gains medical cannabis market insights with GlobalData

Palliative Care Company - Customer Case Study

A palliative care company required a deeper understanding of the US medical cannabis market to support the launch of its new device. The company sought insights into product specifications, the factors influencing physician recommendations, and an effective sales strategy. To address this challenge, they partnered with GlobalData for an opportunity assessment.

GlobalData implemented a two-phase primary research solution, surveying 105 medical oncologists and 150 cancer patients across 21 states. The outcome was a detailed report providing geographical insights and specific recommendations for the device launch. GlobalData delivered these findings in a comprehensive PowerPoint presentation, equipping the client with the strategic intelligence needed to proceed.