Case Study: a major pharma company gains detailed insights into rheumatoid arthritis, psoriatic arthritis, osteoarthritis and psoriasis treatment patterns with GlobalData

Major Pharma Company - Customer Case Study

The major pharma company required a detailed view of treatment patterns for several chronic diseases, including Rheumatoid Arthritis and Psoriasis, to support its strategic planning. To address this challenge, the vendor, GlobalData, was engaged to conduct extensive market research.

GlobalData implemented a large-scale quantitative online survey, capturing data from physicians across 28 countries about their most recent patients. This solution enabled GlobalData to produce detailed reports on patient demographics, preferred treatments, and competitive status by therapy line. The results were successfully used by the client to support strategic planning for their brand.