Case Study: a major pharma company gains detailed treatment insights across arthritis and psoriasis markets with GlobalData

Major Pharma Company - Customer Case Study

A major pharma company required a detailed view on the treatment patterns for several autoimmune and inflammatory diseases, including Rheumatoid Arthritis and Psoriasis. The company engaged GlobalData, which utilized its research services to conduct an extensive quantitative survey to address this strategic challenge.

GlobalData carried out a large-scale online survey of physicians across 28 countries, capturing data on patient demographics and treatment preferences. The outcome was a series of detailed reports that provided critical insights into the competitive landscape by line of therapy. These results were used by the major pharma company to support its strategic brand planning.