Case Study: a top 10 pharma company achieves clearer CMV market forecasting with GlobalData

Leading Pharma Company - Customer Case Study

The vendor GlobalData was engaged by a top 10 pharma company to evaluate and forecast the market potential for two different therapeutic approaches for preventing a specific virus in high-risk patient populations across seven major markets.

GlobalData’s solution involved conducting extensive primary interviews with key opinion leaders and thorough secondary research. This enabled them to map clinical pathways, define an ideal product profile, and create a detailed patient forecast model, providing the client with clear insights into unmet needs and product uptake scenarios.