Case Study: a large pharmaceutical company prioritizes infertility treatment launch markets with GlobalData Consultancy

Large Pharmaceutical Company - Customer Case Study

A large pharmaceutical company needed to prioritize its global launch strategy for two novel infertility treatments. They commissioned GlobalData to produce a series of market forecasts to evaluate the potential opportunity for these new products.

GlobalData's team performed patient-based forecasting for 21 markets, projecting outcomes from 2014 to 2025. The solution included net sales and net profit estimations, which were calculated from cost of goods and net present value assumptions. This provided the client with a clear assessment of the opportunity and a detailed view of key assumptions and potential uncertainties.