Case Study: a large multinational pharmaceutical company forecasts market opportunity in the Middle East and Egypt with GlobalData

Large Multinational Pharmaceutical Company - Customer Case Study

A large multinational pharmaceutical company sought to understand the market potential for a product with a new indication in several Middle Eastern and North African countries. GlobalData was engaged to provide this market and product strategy analysis.

GlobalData conducted a blend of secondary and primary research with numerous specialists across the target markets. This data was used to build a detailed patient-based model and a five-year sales forecast. The final deliverable from GlobalData was presented to the client’s market analytics team and subsequently used by their brand team to inform strategy.