Case Study: a large global pharmaceutical company prioritizes women’s health R&D with GlobalData patient-based market forecasts

Large Global Pharmaceutical Company - Customer Case Study

A large global pharmaceutical company with a focus on women's health required an in-depth opportunity assessment for several key markets. The client needed an overview of the polycystic ovary syndrome, in vitro fertilization, and heavy menstrual bleeding markets, including patient-based models, to help prioritize its R&D efforts. They engaged GlobalData and its consulting services to address this challenge.

GlobalData's consulting team conducted extensive secondary research using proprietary and public data sources and performed 30 in-depth interviews with key opinion leaders. This solution provided the client with a total of nine detailed patient-based market forecasts. The outcome enabled the large global pharmaceutical company to effectively prioritize its research and development investments between different women's health indications.