Case Study: a customer interaction solution provider identifies new UK central government sales opportunities with GlobalData

Customer Interaction Solution Providing Company - Customer Case Study

A customer interaction solution providing company needed to identify new short, medium, and long-term sales opportunities within the UK central government. To address this challenge, they engaged GlobalData for its expert analysis and data services.

GlobalData's solution involved consolidating internal databases with the UK Cabinet Office's Transactions Explorer dataset to create and then narrow down a long-list of government organizations. The vendor delivered detailed profiles for a shortlist of 10 organizations, which included the size of their contact center operations, their installed technology base, and an evaluation of their digital strategy, ultimately quantifying the potential value of each opportunity for the client.