Case Study: a leading consumer healthcare company maps demand-space opportunities with GlobalData

a leading consumer healthcare company maps demand spaces with GlobalData using a strategic framework across 3 competitor fields

A leading consumer healthcare company sought to identify the strongest consumer "demand spaces" to inform its long-term strategic planning. The challenge was to measure competitor activity and intensity within these spaces to determine where the business should and should not compete in the future. To address this, the company engaged GlobalData to produce a strategic framework using its proprietary analytics databases.

GlobalData leveraged its Product Launch Analytics, Patent Analytics, Global Ad Source, Consumer Survey, and Deals databases to conduct a deep-dive analysis for each demand space. The solution involved reviewing competitor activity across several fields and producing a Strategic Framework Rating Matrix with a traffic light system to highlight areas of opportunity and risk. For each demand space, GlobalData provided key findings and actionable insights, enabling the client to identify high-risk areas and demand spaces where they had a 'right to win'.