Case Study: Celestra achieves enhanced guest Wi‑Fi experience and customer insight with GlobalReach Technology

Prezzo improves its customer experience through new guest Wi-Fi service by Celestra using the GlobalReach Wi-Fi management platform

Celestra, working for the Prezzo restaurant chain, faced the challenge of replacing unreliable Bluetooth links with an enterprise‑grade guest and corporate Wi‑Fi solution that could support POS connectivity, mobile ordering, social login and capture customer behaviour for targeted promotions. To meet these needs Celestra partnered with GlobalReach Technology to provide a cloud‑based Wi‑Fi management platform, hardware and installation services.

GlobalReach Technology deployed a RADIUS/AAA solution on a RUCKUS platform across the estate (guest & corporate solution in 250 restaurants), rolled out rapidly with minimal trading disruption. The GlobalReach Technology platform enabled social and voucher authentication, detailed analytics and targeted push communications, giving Celestra and Prezzo scalable control of the network and measurable improvements in customer engagement, dwell time and spend, along with ongoing support from Celestra and GlobalReach Technology.

Celestra

Duncan Marjoribanks

Project Manager