Case Study: Purell boosts sales-ready leads with Global Prairie's marketing automation

Purell boosts sales-ready leads 250% with Global Prairie

Purell, a leading sanitizer brand, faced the challenge of launching a new sanitizing spray by automating its manual sample program and improving its lead qualification process for customers in the healthcare and food service industries. Global Prairie was engaged to implement a solution using Adobe Marketo for marketing automation.

Global Prairie crafted a 4-part drip email campaign and a streamlined nurture experience that included a thorough trial application and business verification. This approach resulted in a 250% increase in sales-ready leads within 10 months, a decrease in unqualified trial requests, and significant time savings through automation. The solution integrated with a third-party fulfillment vendor to connect qualified prospects to the appropriate distributors.

Purell