Case Study: Pawsperity unleashes growth with Global Prairie's positioning and branding

Pawsperity triples student capacity with Global Prairie

Pawsperity, a nonprofit organization (formerly known as The Grooming Project), sought to expand its impact but was hindered by a name that concerned its donors. The organization needed a new name and brand identity to support its next chapter of growth. They engaged the vendor Global Prairie, which deployed its PurposeFirst approach to address this challenge.

Global Prairie developed a new purpose statement and a new name, Pawsperity, which was brought to life with a comprehensive visual brand identity. The new brand launched to unanimous support from all stakeholders and seamlessly shepherded a facility expansion. This expansion will triple the number of students whose lives the organization can change each year, significantly increasing its community impact.

Pawsperity