Case Study: Gretchen Rubin elevates her brand and website with Global Prairie

Gretchen Rubin boosts website traffic with Global Prairie

Gretchen Rubin, a best-selling author on happiness and human nature, approached Global Prairie to redesign her most important brand touchpoint, her website. She needed a more engaging online presence and a refined brand strategy.

Global Prairie redesigned, rebuilt, and reintroduced her website with a new structure, logo, and navigation. They created a more writerly brand identity and added interactive elements like a companion quiz for a new book launch. As a result of this collaboration, Gretchen Rubin elevated her brand experience and saw increased user traffic to her site.

Gretchen Rubin