Case Study: Fortune Global 100 Leader achieves real-time marketing ROI gains with Global Prairie’s DataFarm®

Fortune Global 100 Leader boosts high-intent revenue actions by nearly 12% with Global Prairie

The customer, a Fortune Global 100 leader, faced the challenge of having its marketing performance data fragmented across more than 10 sources, which led to inefficient, retrospective reporting and an inability to optimize campaigns in real time. Global Prairie was engaged to address this.

Global Prairie implemented its DataFarm® Digital Dashboard to unify data and create a real-time marketing return on investment (MROI) system. This solution automated manual workflows and provided a dynamic view of performance. As a result, the customer achieved a nearly 12% lift in high-intent revenue actions, a 50%+ decrease in costs, a 200%+ increase in engagement volume, and a 61% decrease in engagement costs over a six-month period.