Case Study: Evergy improves customer sentiment with Global Prairie

Evergy improves primary business KPIs with Global Prairie

The customer, Evergy, faced the challenge of improving customer sentiment for its utility brand, which customers rarely think about until there is a problem. The vendor, Global Prairie, implemented a customer-first marketing campaign to address this.

Global Prairie created a fully integrated, people-first campaign that ran across all channels. The disruptive creative highlighted positive parallels between energy use and its creation, personalizing the experience for customers. The campaign was directly attributed to increasing Evergy's primary business KPIs in a year when industry scores were declining.

Evergy