Case Study: Cleveland Clinic improves marketing automation and patient lead conversion with Global Prairie

Cleveland Clinic cuts lead-to-patient conversion time by 15–30 days with Global Prairie

Cleveland Clinic, a globally trusted healthcare provider, faced the challenge of delivering its vast amount of content to the right prospective patients at the right time to drive education and acquisition. Their marketing team also needed integrated analytics for smarter decision-making. They selected the vendor Global Prairie for a pilot project to enhance their approach using Marketo's marketing automation platform.

Global Prairie reimagined programs into multi-step nurtures using Marketo's engagement engine and implemented tracking for effective measurement. This solution, which included a custom data integration, resulted in a measurable ROI exceeding 1000% for some programs and reduced lead-to-patient conversion time by an estimated 15-30 days. Global Prairie's work helped Cleveland Clinic improve efficiency and overall campaign performance across patient acquisition, advertising, and event management.

Cleveland Clinic