Case Study: Bayer launches ForGround to engage farmers with Global Prairie

Bayer launches ForGround with Global Prairie to support farmers with year-round agronomist support

Bayer approached Global Prairie with the challenge of launching its ForGround carbon credit marketplace. The program was complex and difficult to understand, and the target audience of farmers was frustrated with sustainability talk and desired actionable solutions. Global Prairie was tasked with creating a clear and confident communication strategy to cut through the noise and foster crucial farmer buy-in for this novel program.

Global Prairie developed a comprehensive launch strategy for the ForGround program. This included designing a distinct brand identity with a nature-inspired palette, building a membership website to explain the marketplace, and debuting the initiative with an experience at a major farming convention. The solution successfully enabled farmers to enroll their fields to get paid for adopting regenerative practices, contributing to a more sustainable agricultural value chain and strengthening soil for future generations.

Bayer