Case Study: Auburn University brings its Rec + Wellness brand to life across campus with Global Prairie

Auburn University transforms an underground space into a one-of-a-kind training lab with Global Prairie

Global Prairie partnered with Auburn University to address the challenge of unifying its campus recreational facilities under a consistent and bold wellness brand. The university sought to bring its "Healthy Buildings, Healthy Bodies" platform to life through effective brand integration across its Rec + Wellness program.

The solution implemented by Global Prairie involved a comprehensive brand integration across multiple facilities, including renovating the main fitness area, creating a new personal training lab from an underutilized space, and making cosmetic upgrades to the Auburn Arena. This work established a unique and consistent visual identity using graphic techniques like dot patterns and bold color. As a result, Global Prairie helped transform these spaces, creating a one-of-a-kind environment that provides a foundation for the future growth of Auburn's Rec + Wellness Program.

Auburn University