Case Study: Paul’s Boutique achieves 40% international revenue growth and a 56% increase in international orders with Global-e

Paul’s Boutique, the iconic British high street brand, saw its international revenue grow by 40% with Global-e

Paul’s Boutique, the iconic British high-street accessories brand, wanted to grow international online sales but was held back by cross-border barriers — high shipping costs, lack of tax/duty prepayment, limited currencies and payment methods, and poor localization. To address this, Paul’s Boutique partnered with Global-e and its cross‑border ecommerce/localization solution to deliver a seamless, fully localized shopping experience for overseas customers.

Global-e implemented advanced localization — support for 95+ currencies, 150+ payment methods, prepayment of duties and taxes, multi‑lingual checkout (20+ languages), attractive shipping options and local returns — enabling rapid global expansion. The impact was immediate: Paul’s Boutique expanded its international reach, saw international orders grow by 56%, conversion rates from international visitors rise by 46%, international AOV increase 40%, and international revenue climb (reported increases of 40% and now representing 50–60% of weekly revenue) after a short implementation with Global-e.

Paul’s Boutique

Hannah Maddock

Ecommerce Manager