Case Study: M&Co achieves a 57% increase in international online conversion rates with Global-e

M&Co, the famous leading UK retailer, increased its international online conversion rates by 57%

M&CO, the long-established UK fashion retailer, faced common cross-border ecommerce barriers that limited its international growth: high shipping costs, bulky items hard to ship profitably, a single-currency (GBP) checkout, limited payment methods and no upfront duties/taxes calculation, which suppressed conversion. To address this, M&CO partnered with Global-e and adopted Global-e’s end-to-end cross-border commerce solution (including Smart customization and localized checkout capabilities).

Global-e implemented a turnkey, localized experience—local pricing in 95+ currencies, localized shipping (including free-shipping incentives), multiple local payment methods, prepaid duties/taxes at checkout, 20+ language checkout support and a transparent returns portal—reducing logistics costs and enabling targeted international marketing. Within one year M&CO saw international conversion rates climb 57%, international orders rise 31%, expansion into 100+ markets and strong sales growth in key markets (US +65%, Russia +51%, Australia +38%, Israel +27%, Ireland +21%).

M&CO

Nichola Toner

Head of Ecommerce