Case Study: Marc Jacobs achieves 77% boost in international orders and 130% ecommerce revenue growth with Global-e

Marc Jacobs, the renowned fashion brand, saw a 130% YoY increase in online international revenues

Marc Jacobs, the global fashion house, faced limitations in its international ecommerce: only a few localized currencies and payment methods, no market-specific pricing or guaranteed landed costs, and weak checkout localization despite selling worldwide. To overcome these barriers and achieve a fast SFCC‑native rollout, Marc Jacobs selected Global-e and its Smart Cross‑Border™ solution to deliver a fully localized, risk‑managed cross‑border experience.

Global-e implemented its Smart Cross‑Border™ platform — adding local pricing/MSRP control, multi‑currency display, a localized checkout in 20+ languages, guaranteed duties/taxes, local payment methods (e.g., Klarna, WeChat, Alipay) and streamlined returns — and completed the integration in just three weeks. Within five months of partnering with Global-e, international orders rose 77% YoY and ecommerce revenue grew 130%, with standout market gains (e.g., Germany orders +233% and revenue +965%, UK revenue +665%), significantly improving global conversion and shopper satisfaction.

Marc Jacobs

Matthew Schiff

Vice President Ecommerce