Case Study: Jonak (French women's shoe brand) achieves 90% international order growth and 34% conversion lift with Global-e's cross-border ecommerce solution

Jonak, the renowned French footwear brand, saw an increase of 90% in its international online orders

Jonak, a French women's shoe brand with 67 boutiques, struggled to grow international online sales due to euro-only pricing, limited payment options, high cross-border shipping rates and the complexity of customs, fraud and regulatory compliance. To overcome these barriers the company partnered with Global-e and implemented Global-e’s end-to-end cross-border ecommerce solution to expand its global reach and improve the international customer experience.

Global-e delivered a localized shopping experience (local currencies and pricing, 95+ currencies, 20+ languages, 150+ payment methods, duties/taxes calculation, competitive shipping and prepaid returns), and handled logistics, compliance and fraud protection. Within one year Jonak saw a 90% average increase in international orders year-over-year and a 34% average uplift in conversion rates across markets (leading markets saw >100% conversion gains; USA orders +297% / conversion +150%), and is now actively selling to 76 countries thanks to Global-e.

Jonak

Lisa Nakam

Development & Marketing Director