Case Study: ICONIC London achieves 143% international order growth and 138% conversion uplift with Global-e

ICONIC London have increased their international online orders by 143%

ICONIC London, the fast-growing cosmetics brand, faced limited international ecommerce capabilities—prices shown in only a few currencies, restricted payment options, high shipping costs, long delivery times and no straightforward returns—leading to low international conversion rates. To solve this, ICONIC London partnered with Global-e to deploy an end-to-end cross-border ecommerce solution that could localize pricing, payments, shipping and returns for international shoppers.

Global-e implemented a fully localized shopping experience—local currencies and price formatting, 20+ languages, guaranteed duties calculation with prepayment, competitive shipping choices and easy returns, plus 150+ local and alternative payment methods—enabling ICONIC London to actively sell to 126 international markets. The impact was significant: international orders rose 143%, conversion rates increased 138%, US sales grew 349% and Israel sales grew 382%, while adoption of local payment methods (e.g., iDEAL, Klarna, COD) further boosted performance.

ICONIC London

Tejal Agrawal

Marketing Director