Case Study: Function18 achieves 130% international sales growth with Global-e

Global-e to support international ecommerce expansion for Function18 - specialized golf retailer

Function18, a specialist golf apparel retailer, faced slowing growth and rising costs from managing cross-border ecommerce — including VAT/tax complexities, high shipping and returns costs, and increasing international competition. Seeking a cost-effective way to boost overseas sales and simplify operations, Function18 partnered with Global-e to deploy a cross-border ecommerce solution and a single integration via the Global-e Magento extension.

Global-e implemented local pricing in 95+ currencies, 150+ payment methods, tax and duty calculation and prepayment, localized checkout in 25+ languages, and attractive shipping options, with a nine-week rollout. Within two months Function18’s international sales rose over 30% (more than 50% outside the EU), and after two years international sales had grown ~130% with returning international customers up 80% — demonstrating Global-e’s measurable impact on Function18’s global growth.

Function18

Andy Edwards

Managing Director