Case Study: Doughnut increases international orders 210% and revenue 135% with Global-e Pro

Doughnut, the popular luggage brand, increased its international online orders by 210% YoY

Doughnut, the Hong Kong‑born luggage and bag brand, wanted to grow its global online sales but lacked a seamless, localized cross‑border shopping experience. The company sought a cost‑effective solution that would handle local pricing, payments, duties/taxes and shipping with minimal technical effort, and chose Global-e’s Global‑e Pro offering for the Shopify platform to meet that need.

Using Global-e Pro to localize its storefront (integration completed in about three weeks), Doughnut began selling actively to 66 countries and rapidly scaled international performance: international orders rose 210% YoY and international revenue grew over 135% YoY, with standout market gains such as the USA (+2,165% orders) and Canada (+2,250% orders). Global-e’s localized pricing, multi‑currency checkout, local payment methods and duty prepayment options also drove high adoption rates (87% prepay duties/taxes; 78% iDEAL usage in the Netherlands), improving conversion and customer satisfaction.

Doughnut