Case Study: Canva achieves stronger global user growth with Global App Testing

How Global App Testing Helps Canva Captivate and Retain Users in New Markets

Canva, the global design platform, needed a way to ensure its user experience stayed seamless across 190 countries and many languages as it rapidly expanded. To support its international growth, Canva turned to Global App Testing for Localization Quality Assurance (LQA) expertise, since it didn’t have testers available in every market and needed help making the product feel native to users worldwide.

Global App Testing provided scalable, reliable LQA testing, handling the tester management so Canva’s team could focus on higher-level localization strategy. The partnership helped Canva improve global user experience and retention, with measurable impact including more than 60% of active users now coming from non-English markets, alongside major time savings for the localization team and increased confidence in the product’s localization quality.

Canva

Raymond Torcuator

Localization Testing Project Manager