Case Study: Eventbrite improves global app quality and localization with Global App Testing

Eventbrite boosts app traffic 13% with Global App Testing

Eventbrite, a global event platform, faced the challenge of ensuring its newly rebranded consumer app was culturally relevant and intuitive for users across all its international markets. Without local teams in every region, they needed a partner to identify critical localization blind spots. They partnered with Global App Testing for its comprehensive QA and localization testing services.

Global App Testing implemented a hybrid testing strategy with real local users who performed exploratory, functional, and usability testing on both iOS and Android. This solution uncovered linguistic issues and cultural mismatches early, allowing them to be fixed before launch. The results were highly successful: Eventbrite saw a 13% increase in app traffic within two months, alongside rises in ticket sales and user engagement, and gained confidence in the app's global accessibility and cultural adaptation.

Eventbrite