Case Study: Canva boosts global user growth and localization quality with Global App Testing

Canva boosts non-English MAUs to over 60% with Global App Testing

Canva, a design platform with over 35 million monthly active users across 190 countries, faced a significant challenge in ensuring its product worked flawlessly for a global audience. To support its international expansion, Canva needed Localization Quality Assurance (LQA) expertise but lacked the in-house testing resources in every market. This led them to seek a partnership with Global App Testing.

Global App Testing provided Canva with reliable LQA testing at scale, saving them time on managing individual testers and allowing their team to focus on high-level strategy. The results were substantial, with over 60% of Canva's monthly active users now coming from non-English markets. This growth validated the importance of their localization efforts, which were supported by Global App Testing, and helped Canva both captivate and retain users globally.

Canva