Case Study: Entra brings its PowerHouse vision to life with Glitch Studios’ augmented reality experience

Entra brings 128-building vision to life with Glitch Studios' AR PowerHouse experience

Entra, a leading Norwegian real estate and development company, faced the challenge of communicating its revolutionary vision for the sustainable PowerHouse building to customers and competitors. They partnered with vendor Glitch Studios to create an augmented reality application that could effectively showcase this groundbreaking "smart building" concept.

Glitch Studios developed a highly detailed, interactive AR experience for tablets that allowed users to explore a miniaturized model of the PowerHouse. The solution featured real-time light reflections and exposed the building's interior structure. This allowed Entra to use the application both internally and at public exhibitions to educate its audience on a greener future for construction, successfully capturing and sharing its bold architectural vision.

Entra