Case Study: Meeting Industry Association boosts conference engagement with Glisser

Meeting Industry Association - Customer Case Study

The Meeting Industry Association (MIA), the leading association for the meetings and events industry, ran its “Don’t Stop... Rethink 2017” conference to help delegates respond to uncertainty around Brexit, the UK economy, venue enquiries, and evolving marketing and sales challenges. To support the event and its engagement goals, MIA used Glisser, the interactive presentation and audience engagement platform.

Glisser helped the Meeting Industry Association deliver a conference full of keynote and panel discussions where delegates could view prompts and submit live questions during sessions, encouraging participation and insight-sharing. The event covered topics such as conversion rates, social media strategy, and life after Brexit, helping attendees better understand industry trends and opportunities. While no hard metrics were provided, the session feedback and live Q&A demonstrate stronger delegate engagement through Glisser.

Meeting Industry Association