Case Study: Investec boosts audience engagement and data capture with Glisser

Investec - Customer Case Study

Investec Asset Management, an international specialist banking and asset management group, wanted to keep its Global Insights Conference distinctive and engaging while strengthening its brand and client relationships. To do this, Investec’s in-house marketing team partnered with Glisser to add more interactivity and improve the attendee experience across the two-day event.

Glisser worked with Investec for more than three months to integrate its platform seamlessly into the conference microsite, using white-labelling, live polling, Q&A, and an embedded feedback survey. Glisser’s solution helped Investec improve audience engagement, capture more data, and generate post-event leads, while live poll results were also shared on Twitter as exclusive insight.

Investec

Jamie Tolentino

Digital Marketing