Case Study: Animalz achieves clearer company structure and faster onboarding with Gliffy

Animalz - Customer Case Study

Animalz is a content marketing agency founded in 2015 that prides itself on making complex ideas accessible with words and visuals. As the team grew and went partially remote, they struggled to articulate roles, responsibilities and company values—leading to siloed knowledge and confusion about processes.

They adopted Gliffy to diagram organizational structure, the content pipeline and role interactions, iterating until responsibilities were clear. The visual library now gives everyone at-a-glance guidance, speeds onboarding, preserves institutional knowledge, improves cross-team collaboration and supports remote work—hundreds of diagrams for a team of fewer than 20 have become the blueprint for scalable, consistent output.

Animalz

Andrew Tate

General Manager