Case Study: Pimp My Salad raises $162,575 with Glide Agency

Pimp My Salad raises $162,575 in a week with Glide Agency

Pimp My Salad, a plant-based food brand, partnered with Glide Agency to execute an equity crowdfunding campaign. Their challenge was to successfully raise capital to support their growth and meet the increasing demand in Australia's vegan market.

Glide Agency implemented a social advertising campaign on Facebook to generate expressions of interest from potential investors. By aggressively targeting ads in Western Australia and then expanding to the East Coast, Glide was able to secure over 3,200 expressions of interest before the offer launched, which kept acquisition costs low. This strategy resulted in Pimp My Salad successfully raising $162,575. The vendor, Glide Agency, helped them achieve their investment goal and build a base of shareholders.

Pimp My Salad