Case Study: Perth Zoo achieves 43x ROAS with Glide Agency

Perth Zoo generated 43x ROAS with Glide Agency

Perth Zoo, an iconic tourist attraction, faced a significant challenge when it was forced to close due to COVID-19 restrictions, halting its plan to use Facebook advertising to drive general admission ticket sales. Glide Agency partnered with the zoo to pivot their strategy during the closure.

Glide Agency implemented a solution focused on engagement, promoting a 'Home Safari' series of educational content and launching Facebook Live streams to maintain audience connection. After the zoo reopened, Glide leveraged the built-up warm audiences to run a highly successful Facebook campaign for ticket sales. This campaign generated an exceptional 43x return on ad spend, recouping lost revenue and building a strong platform for future marketing efforts.

Perth Zoo