Case Study: METRONET Engages Local Communities with Hyper-Targeted Social Ads from Glide Agency

Metronet engages local communities across 72 kilometres with Glide Agency

Metronet, an ambitious infrastructure project, faced the challenge of informing specific local communities about the transformative developments directly impacting their suburbs without wasting resources on irrelevant audiences. To raise precise, localized awareness, they partnered with Glide Agency to implement a tailored social advertising strategy.

Glide Agency developed a hyper-targeted solution using Meta’s location-based features to create distinct campaigns for each suburb, ensuring residents only saw ads for nearby projects. They optimized these campaigns using varied video ads and provided Metronet with real-time dashboards and actionable insights on engagement. This strategy by Glide Agency successfully maximized the impact of the advertising budget, raised awareness in the targeted communities, and equipped Metronet with valuable data for future marketing efforts.

Metronet