Case Study: Newkirkgate Shopping Centre rebrands for Leith with Glidden Design

Newkirkgate Shopping Centre - Customer Case Study

Glidden Design worked with Newkirkgate Shopping Centre, a shopping destination in the heart of Leith, to reposition it as the centre of choice after significant infrastructure investment. The challenge was to create a brand that reflected the local community and strengthened Newkirkgate’s identity within the area.

Glidden Design delivered a new brand identity, plus signage and wayfinding and a new website, all built around a Celtic-style rope knot and aquamarine layers inspired by Leith’s seafaring heritage. The refreshed visual system was implemented across the centre, helping create a more relevant, well-researched presence, though no specific quantitative results were provided.

Newkirkgate Shopping Centre