Case Study: Avacta Life Sciences achieves a distinctive brand identity with Glidden Design

Ground-breaking brand strategy and marketing communications

Avacta Life Sciences, a Wetherby-based developer of engineered affinity proteins, needed a distinctive communications system to reach customers and investors for its disruptive research and diagnostic technology. They worked with Glidden Design to help translate a complex, technical scientific offering into a clear and compelling brand presence.

Glidden Design rationalised Avacta’s brand hierarchy and symbology, introduced a new font family and colour-use principles, and created “The Engineers” illustrated character system to give marketing materials a distinctive voice. The identity has since been rolled out across marketing communications, exhibition stands, stationery, print, and annual reports, strengthening consistency across channels, though no specific numeric results were provided.

Avacta Life Sciences

Michael Vinegrad

Marketing Manager