Case Study: Fulcrum Insured Employee Benefits refreshes its brand with Glidden Design

Fulcrum IEB benefits from brand refresh

Fulcrum Insured Employee Benefits (Fulcrum IEB) wanted to expand beyond direct-to-business sales by partnering with IFAs, and turned to Glidden Design for help refreshing their brand identity and messaging. As a specialist brokerage selling insured employee benefits, their challenge was clearly articulating the value of their knowledge and support in a crowded market.

Glidden Design delivered a new identity, refreshed colour palette, and a distinctive suite of illustrations, creating a brand system that better reflects Fulcrum IEB’s creative, highly personalised service. The refresh helped position the business for its next stage of growth, and the client reported being delighted with the results, though no specific measurable impact was provided.

Fulcrum Insured Employee Benefits

Malcolm Brebner

Director