Case Study: Medical Device Company achieves data-driven European growth strategy with GLG

Medical Device Company - Customer Case Study

Medical Device Company worked with GLG after acquiring a portfolio of surgical devices in Europe but lacking the market data needed to guide its strategy. The company needed support with market sizing, growth planning, and pricing strategy across key European markets, using GLG Projects and custom recruiting to access hard-to-reach surgeons and hospital purchasing executives.

GLG assembled a team with deep industry and market research experience and conducted 30 one-on-one interviews plus a multi-country survey of 250 surgeons and administrators across eight countries. GLG then synthesized the qualitative and quantitative findings into country-by-country growth opportunities and a market overview of relevant medical devices, giving the client a data-driven foundation for its European strategy.