Case Study: a major industrial company gains market-sizing insights for winches and hoists with GLG

Major Industrial Company - Customer Case Study

A major industrial company sought to build out a five-year product roadmap and engaged GLG to better understand the market size and growth opportunities for winches and hoists in North America. Their challenge was to gain insights across nine different automotive end-markets to inform their strategic planning.

GLG's solution involved its Projects team and a range of subject-matter experts. The work included 18 moderated calls for qualitative insights and a quantitative, top-down analysis from a data science expert. GLG delivered an executive report and a detailed market-size matrix covering nine products and their sub-applications, providing the client with the robust data needed to finalize their roadmap.