Case Study: Leading Shipping Firm gains retail shipping insights with GLG

Leading Shipping Firm - Customer Case Study

GLG worked with a leading shipping firm whose innovation team wanted a clearer view of the retail shipping and logistics landscape. Using GLG Events and GLG Consultations, the customer sought insights from decision makers at retailers to better understand current trends, pain points, and opportunities in shipping and logistics.

GLG sourced 11 experts, including 2 custom recruits, for two in-depth interview sessions and then reengaged 6 of those participants for a virtual focus group. This approach helped the leading shipping firm validate its initial ideas, understand broader industry trends, and identify pain points that could point to new expansion opportunities.