Case Study: a leading enterprise SaaS organization optimizes security product pricing with GLG Surveys

Leading Enterprise SaaS Organization - Customer Case Study

A leading enterprise SaaS organization sought to optimize the price structure of its flagship security product without alienating its existing customer base. To tackle this challenge, the company partnered with vendor GLG.

GLG implemented a solution using a conjoint survey fielded to 300 enterprise IT executives. The results showed the client their initial pricing aligned closely with market willingness to pay. Based on GLG's findings, the client confidently adjusted pricing for different product tiers, increasing some and lowering others to become more competitive.