Case Study: Lab Diagnostic Products Providing Company improves demand planning with GLG

Lab Diagnostic Products Providing Company - Customer Case Study

Lab Diagnostic Products Providing Company turned to GLG during the COVID-19 pandemic because lab operations were disrupted and they lacked visibility into how demand across their broader diagnostic equipment portfolio would evolve. While molecular testing equipment saw an immediate spike, the customer needed a clearer timeline for when demand for other lab diagnostic products would normalize and how to allocate resources effectively.

GLG responded by fielding a survey of 416 clinical testing professionals across the United States, China, Southeast Asia, and South Africa, then analyzing the results to identify current and future demand trends and barriers by test type. The insights helped Lab Diagnostic Products Providing Company focus time and budget on the right products and better equip its sales team to anticipate demand for molecular testing and other offerings, improving its competitive positioning.