Case Study: B2B Technology Company Breaks into the GAFA Market with GLG

How One IT Company Broke Into the GAFA Market

B2B Technology Company worked with GLG to better understand whether it should build or buy a targeted offering for entry into the GAFA market. The customer needed deeper insight into the pain points of large tech companies like Google, Apple, Facebook, and Amazon before shaping its go-to-market strategy, and used GLG Moderated Calls and GLG Projects for the research.

GLG recruited 14 former senior GAFA leaders and staffed a qualitative researcher to conduct 14 moderated in-depth interviews, analyze the findings, and identify key pain points and future buying trends. The study uncovered three major areas where GAFA companies struggle to build in-house IT capabilities, helping B2B Technology Company refine its strategy, focus on top-priority targets, and reduce time to market and resource costs; the project was completed in 10 days.