Case Study: Global Technology Company uncovers cloud market insights with GLG

How Do IT Decision Makers Choose Cloud Services

Global Technology Company worked with GLG to improve its go-to-market strategy in a fast-changing, highly technical cloud services market. The company needed a better understanding of how IT leaders at public, private, and hybrid cloud service providers, especially within SaaS companies, viewed its own offerings and competitors, along with the broader market trends and buyer decision-making process. GLG supported the effort using GLG Moderated Calls and GLG Projects.

GLG staffed the project with a former IBM executive and recruited 40 IT leaders, including CIOs, CTOs, and SVPs, for moderated qualitative interviews tailored to the client’s criteria. The research helped Global Technology Company uncover unmet customer needs, clarify where to focus strategic analysis, set achievable sales targets, allocate resources, and diversify its offering, saving time and money in the process.