Case Study: Health Tech Company Validates COVID-19 Messaging with GLG Focus Groups and Interviews

Health Tech Company - Customer Case Study

GLG worked with a health tech company that, through an agency, needed feedback on potential marketing messaging and content related to COVID-19 testing. The client wanted to understand public perception by hearing directly from healthcare policy influencers and financial industry professionals, using GLG Events to reach the right experts.

GLG sourced 19 council members and facilitated 3 virtual focus groups and 10 in-depth video interviews over three days, handling the virtual hosting and coordination. The insights helped the client validate its content execution plan and messaging strategy for COVID-19 testing, supporting more informed strategic decisions for the health tech company.