Case Study: Consulting Company Gains Global Insights into Cancer Diagnostic Testing with GLG Surveys

Consulting Company - Customer Case Study

Consulting Company partnered with GLG to better understand the international market for cancer diagnostic testing. The customer needed insights from pathologists across multiple countries who had experience processing companion diagnostic tests and different diagnostic testing modalities, likely using GLG Surveys.

GLG designed and fielded a B2B survey of 349 pathologists across 12 countries, translating it into nine languages and targeting anatomical, clinical, and molecular pathologists with experience in next-generation sequencing, PCR, FISH, immunohistochemistry, and flow cytometry. The results gave Consulting Company a clearer view of how these tests are used and how pathologists contribute to diagnostic and clinical oncology guidelines in their countries.